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A Simple Way To Measure Social Media ROI
If you type in Google “social media roi” you will get more than a million results. If you’re not really sure what you’re looking for, you’ll certainly get lost. Those three keywords still define...
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Visualising Your Social Media ROI: Sales Example
While many companies are still truly interested in learning more about the return on investment in social media, others keep using it as a perfect shield (excuse) in order not to try. Social media has...
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The Science of Social Media: How Anti-Engagement Works
Yesterday I attended Dan Zarella’s “Science of Social Media” Webinar, where he demystified plenty of assumptions in social media marketing effectiveness. Here are the 5 facts that surprised me the...
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